Abstract: It has become mandatory for all formal insurance providers to service the low-income and disadvantaged segments of the population in India. Formal insurance providers have introduced a range of ‘micro insurance’ products targeting informal economy workers and their family members. At the institutional level, numerous civil society associations are playing an active role in extending the reach of insurance designed especially for the target segment. This paper analyses the early evidence available in this regard, highlighting the current debate on strengthening micro insurance activity in the country and suggesting ways to help promote insurance to the target segment.

Keywords: micro insurance, informal, target, India, institutions ,