Beyond Greed and Fear
Understanding Behavioral Finance and the Psychology of Investing
Shefrin, Hersh Holds the Mario L. Belotti Chair in Finance, Leavey School of Business, Santa Clara University
Print publication date: 2002 (this edition)
Published to Oxford Scholarship Online: November 2003
Print ISBN-13: 978-0-19-516121-2







doi:10.1093/0195161211.003.0012

Hersh Shefrin
Abstract: Misframing and heuristic-driven bias combine to confuse investors about the relative contributions of skill and luck in fund performance. Investors invariably attribute excessive weight to skill, and consequently they tend to overweight the importance of an individual fund's track record. Moreover, open-end mutual funds companies tend to play to investors' weaknesses by inducing opaque frames.

Keywords: framing, heuristic-driven bias, Peter Lynch, obfuscation games, representativeness,

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Part I What Is Behavioral Finance
Part II Prediction
Part III Individual Investors
Part IV Institutional Investors
Part V The Interface Between Corporate Finance and Investment
Part VI Options, Futures, and Foreign Exchange