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(2010-11-01). Araujo, L., Finch, J., & Kjellberg, H.(Eds.), Reconnecting Marketing to Markets. : Oxford University Press. Retrieved 24 May. 2018, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199578061.001.0001/acprof-9780199578061.