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 (2010-11-01). Araujo, L., Finch, J., & Kjellberg, H. (Eds.), Reconnecting Marketing to Markets. : Oxford University Press,. Retrieved 17 Aug. 2018, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199578061.001.0001/acprof-9780199578061.