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Dubuisson-Quellier, S. (2010-11-01). Product tastes, consumer tastes: The plurality of qualifications in product development and marketing activities 1. In  (Ed.), Reconnecting Marketing to Markets. : Oxford University Press,. Retrieved 19 Feb. 2019, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199578061.001.0001/acprof-9780199578061-chapter-5.