Inside Marketing: Practices, Ideologies, Devices. : Oxford University Press, 2011-02-24. Oxford Scholarship Online. 2011-05-01. Date Accessed 18 May. 2013 <http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746>.
(2011-02-24). Inside Marketing: Practices, Ideologies, Devices. : Oxford University Press. Retrieved 18 May. 2013, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746.
Inside Marketing: Practices, Ideologies, Devices. : Oxford University Press, 2011-02-24. http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746.
Zwick D, Cayla J. Inside Marketing: Practices, Ideologies, Devices. Oxford University Press; 2011. http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746. Accessed May 18, 2013.