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Costa-Font, J., Rudisill, C., & Mossialos, E.(2009-05-14). Knowledge, technology, and demand for online health information. In The Economics of New Health Technologies: Incentives, organization, and financing. : Oxford University Press. Retrieved 18 Jun. 2018, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199550685.001.0001/acprof-9780199550685-chapter-16.