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Evans, W., & Hastings, G. (2008-09-11). Public health branding: Recognition, promise, and delivery of healthy lifestyles. In  (Ed.), Public Health Branding: Applying marketing for social change. : Oxford University Press,. Retrieved 11 Dec. 2018, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199237135.001.0001/acprof-9780199237135-chapter-1.