Sociology

Over the past half-century, two overarching topics have dominated the study of mass political behaviour: How do ordinary citizens form their political judgments, and how good are they from a normative perspective? This book provides a novel goal-based approach to these questions, one that compels a wholesale rethinking of the roots of responsible democratic citizenship. The central claim of the book is that partisan identity comes in qualitatively different forms, with distinct political consequences. Blind partisan loyalty, as the pejorative label implies, facilitates bias and reduces attention to valuable information. Critical loyalty, by doing the opposite, outperforms standard measures of political engagement in leading to normatively desirable judgments. Drawing on both experimental and survey methods—as well as five decades of American political history—this book examines the nature and quality of mass political judgment across a wide range of political contexts, from perceptions of the economy, to the formation, updating, and organization of public policy preferences, to electoral judgment and partisan change. Contrary to much previous scholarship, the empirical findings reveal that rational judgment—holding preferences that align with one's material interests, values, and relevant facts—does not hinge on cognitive ability. Rather, breaking out of the apathy-versus-bias prison requires critical involvement, and critical involvement requires critical partisan loyalty.

The concept of identity has become widespread within the social and behavioral sciences in recent years, cutting across disciplines from psychiatry and psychology to political science and sociology. All individuals claim particular identities given their roles in society, groups they belong to, and characteristics that describe themselves. Introduced almost thirty years ago, identity theory is a social psychological theory that attempts to understand identities, their sources in interaction and society, their processes of operation, and their consequences for interaction and society from a sociological perspective. This book describes identity theory, its origins, the research that supports it, and its future direction. It covers the relation between identity theory and other related theories, as well as the nature and operation of identities. In addition, the book discusses the multiple identities individuals hold from their multiple positions in society and organizations as well as the multiple identities activated by many people interacting in groups and organizations. Finally, it covers the manner in which identities offer both stability and change to individuals. Step by step, the book makes the full range of this powerful new theory understandable.

The environment, and how humans affect it, is more of a concern now than ever. We are constantly told that halting climate change requires raising awareness, changing attitudes, and finally altering behaviors among the general public—and doing it fast. New information, attitudes, and actions, it is conventionally assumed, will necessarily follow one from the other. However, this approach ignores much of what is known about attitudes in general and environmental attitudes in particular—a huge gap lies between what we say and what we do. Solving environmental problems requires a scientific understanding of public attitudes. Like rocks in a swollen river, attitudes often lie beneath the surface—hard to see, and even harder to move or change. This book helps us read the water and negotiate its hidden obstacles, explaining what attitudes are, how they change and influence behavior. Rather than trying to change attitudes, we need to design solutions and policies with attitudes in mind. Heberlein illustrates these points by tracing the attitudes of the well-known environmentalist Aldo Leopold, while tying social psychology to real-world behaviors throughout the book. Bringing together theory and practice, this book provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action.