Oxford Scholarship Online offers access to thousands of academic works from the celebrated scholarly list of Oxford University Press, covering subjects across the humanities, social sciences, sciences, medicine, and law.
To celebrate this anniversary we have selected fifteen books published in our fifteen years.
20 subject modules
Written by 19,000+ authors
From 2,500+ institutions
Located in 90+ countries
Updated 12 times a year
This book presents a history of the UK’s persuasion industries (marketing, advertising, public relations, and branding) between 1969 and 1997. It examines developments in practice, methodology, and application to provide ... Read more